The Advantages of 8.5×11 Trifold Brochure Printing

brochure printingA standard trifold brochure is a great marketing solution for a lot of businesses. It can be used in so many different ways. Additionally, an 8.5×11 full color trifold is relatively cheap to produce and mail (direct mail campaign).

Using as a Self-Mailer

The size of this marketing piece allows you to get a fair amount of information on the piece and break up into “digestible” pieces for the reader. You have six panels which allows you to layout a story about your product(s) and/or service(s). The finished size of this promotional piece will be easily seen in the mail and it is considered a “letter” size for mailing. The postage rate will vary based on whether it’s being mailed 1st class presort, 3rd class presort or at non-profit rate, in addition whether you are mailing it locally or as a national marketing campaign. You will need two (2) mailing closure tabs and your mailing panel needs to be 4” across by 2” tall (on folded mailing side of the piece).

Full Color Rack Brochures

It’s also a great size piece to be used as a rack brochure. If your business is located in a resort area and you are offering: boat rental, winery, horseback riding, bed & breakfast, bike rentals, guided tours, fishing tours or other business to consumer services, these brochures are a great marketing solution. Using 100# gloss text or thicker will standup well in the racks found in hotels, motels, restaurants and state run rest stops.

Trade Show Handouts

Many clients like these sales brochures because they are easy to handle and not too heavy to transport to a trade show in Chicago, Las Vegas, Miami, New York or Phoenix. In addition, you can use this as a follow-up piece with a sales prospect from a home, medical, fashion, restaurant trade show. To get the most out of your trifold brochure printing project try and avoid using dates or expiration dates for specials. Many businesses will print a fair amount of brochures and use custom printed stickers indicating a special and/or discount on a product/service.

Trifold Brochure Printing Services and Picking the Right Printer

The most cost effective break quantities are 1000, 2500, 5000, 10,000, 25,000 & 50,000. The typical paper used is 100# gloss text and usually done in full color (CMYK). For restaurants carry out menus, they will use a lighter weight stock like 70# gloss text. If you want your piece to be a little more rigid you might want to consider using a light weight cover stock like 80# gloss cover. For the best quality you want to avoid printers who are “gang running” (gang run is printing 4 or more jobs at the same time) their print jobs. A press person will have limited ability to watch and modify your piece as it gets printed…that’s why you hear some larger printers say it will be “color pleasing” when referring to the quality of the printing. We hear everyday people telling us they got a great price on the printing, but do not like how their brochure turned out. We are one of the few national printers who print one client job at a time. Contact us today to find out why we are one of the best printing companies in the US!

Written by Glenn Cummins

Great customer service, friendly, easy to work with. The quality of the work is excellent. I recommend EBA Printing all the time.

Moshe R., Mequon, WI

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