How to Increase Ticket Sales

Event managers are always looking for creative new ways to sell more tickets. Direct sales, cold calls, and social media have been common methods, and although online marketing procedures have been used a lot recently, there is something to be said for the more conventional methods as well. Perhaps you’re a volunteer event manager, working with a school play or low-budget fundraising production. How do you get people into the seats that you need? Consider working hand-in-hand with someone who does this kind of work for a living. Not another event manager, but a printing company.

EBA Printing has been making custom orders to advertise since 1959. EBA specializes in custom jobs, and we know quite a bit about what kinds of advertising work for different clientele. We are great at working in different budget ranges, and work hard to give high-quality product to all price ranges of customer. We can tell you what kind of direct mail printing Atlanta customers best respond to, or what flyer printing Atlanta shops will show off with pride. If these are not the best marketing products to advertise your event, they have other ideas as well.

Consider items that customers will want to keep around. For selling tickets to long-range seasons, like for sports teams, door hangers with a schedule and a discount coupon are a great way to sell more tickets. An offer that says buy three games, get one free will ensure butts in seats, and cultivate a following of long-term fans. The schedule on the back of the door hanger will work not only as an invitation for your customer to see even more games, but also a discussion piece for others who visit the home and see it posted on a fridge or door back.

No matter the size of event or the radius to whom you’re advertising, a good printing company has probably worked on ads for just that kind of event, and can tell you what kind of items have worked in the past, and brought repeat customers, and which items that, although really flashy, may not give you the return that you need. This is one of the benefits to working with a smaller, family-based business. Big box stores do just fine with one-time sales to a large population of people. They don’t really care how well the item does, just the bottom line of a sale. Working with a smaller company will encourage them to give you the kind of advice to bring you back to them for events for years to come.

Written by Glenn Cummins

Great customer service, friendly, easy to work with. The quality of the work is excellent. I recommend EBA Printing all the time.

Moshe R., Mequon, WI

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