The Keys To Excellent Branding

shutterstock_525069139When starting a new company (or looking to re-brand an existing one) there are a number of things to take into account. At EBA Printing, our knowledgeable staff works to help clients across the United States develop materials for their company. Though technology has improved for in-office printing, working with a professional printer is essential and a worthy investment. These items are just a few to consider when working on branding.

Logo and Stationery

From a visual standpoint, your logo is the most important piece of collateral. With that said, you do not want to take the design lightly. It may be tempting to “hire” your friend who has some experience with graphic design, but you will be better off if you invest in the services of a professional.

We have written articles in the past with tips for creating great business cards. Those are just a small part of your overall stationery package. Letterheads, envelopes, notepads, and more will help make all paper communications look professional.

Consistent Imaging

While everything does not need to look the same, you are better off keeping imaging and designs consistent. Think of it this way: if all of your printed materials were laid out on a table, would someone be able to tell they are all from the same company? That is the ultimate goal.

Invest In Yourself

Too often, companies elect to spend less than they should on branding materials. It is important to think of these items as an investment. If your goal is to produce and sell a quality product or service but you don’t have quality marketing materials, you are leaving out a crucial element.

The friendly staff at EBA Printing can guide you through the process from start to finish. Our staff graphic designers can provide as much or as little assistance you may need to help ensure your files are set up for optimal printing results. Get in touch today to learn more about branding your company!

Great customer service, friendly, easy to work with. The quality of the work is excellent. I recommend EBA Printing all the time.

Moshe R., Mequon, WI

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