Celebrity Sightings In Chicago Restaurants

Celebrity sightings in Chicago restaurants are by no means an uncommon occurrence, so you want to make sure that once you get a celebrity into your restaurant business, you keep them happy so that they want to stay for as long as possible, further attracting other customers to stay a little longer and order more wine and desserts, or maybe you can attract customers to visit who might not have done so otherwise.

Make sure that you have your menus updated and are completely current by sending out your restaurant menu printing chicago out to …

Marketing – Snail Mail Vs. E-mail

It was not too long ago that most people had no internet let alone an e-mail address. But internet brought in a new era that is full of unlimited information. Internet gave birth to electronic mail popularly known as e-mail. E-mail opened new avenues to the world of communication. In the beginning e-mail was only used as another means of communicating with other people for personal or business related matters. Now people of every age group have an e-mail address. But, since past few years its potential for marketing has been exploited t…

Direct Mail Isn’t Dead

Imagine a form of advertising that can potentially reach every household within the United States. It averages a $7.20 return for each and every dollar spent. It currently represents 12% of all advertising expenditures, that’s over $45 billion dollars in spending a year. It has been shown to increase the value of a customer by 10% if your business is just a website, and by 188% if your business is brick & mortar. If all three are used, the complete synergy has been shown to increase customer value by a total of 465% vs. just a bri…

Choosing the Right Paper

One of the most important details in a printing project, and the one that gets discounted the most, is selecting the appropriate paper. Whether you are printing business cards, brochures, or even a newsletter. Your printer, and your clients, will appreciate your having done a little homework.

In selecting paper there are two things you will need to consider:

What types of paper is available. Which paper is best for the job.

Simple, isn’t it.

Basic Grades of Paper Newsprint grade Text grade – This is what you normally find…

Impact of Colors in Advertisements

The human brain places a large emphasis on appearance. You receive information over 15x faster through your eyes than through your ears. Because of this, an appealing visual appearance is vital to any advertising campaign.

Today, we are going to focus on one of the most important visual items to focus on in your campaign, which is color. While there are many other methods on increasing visual appeal, and we will cover them in subsequent articles, color is often one of the most neglected by the beginning advertiser.

In direct marketing …

Choosing a Full Service Printing Company

As a business owner, knowing how to choose the right printing service is very important. Not choosing the right commercial printer can cost you a lot of money, time, and even your clients. Learning how to effectively choose a printing company that is capable of meeting your demands, such as budget-constraints, time, and other aspects of your companies printing needs is essential to running your business efficiently. This article is going to cover how to evaluate a Full Service Printing Company. And why you may want to consider one ov…

Catalogs as a Way of Selling Products or Services

Catalogs generally range from small pamphlets to large bound books that contain hundreds of pages. By and large, catalogs consist of images or photos, the description of the products and their prices. If you are new to the catalog printing process there are several things you need to consider. First off, you have to carefully plan your catalog design  and printing process. You need to decide what kind of catalog you want to create. Would it be a catalog for your individual customers or for other businesses? What products should you inc…

“C” is for “Creative Catalogs”

A lot has changed in the market over the years – a tough economy, rising prices of goods and customer’s need for high quality products have imposed new demands on businesses. Evidently, the need for helpful, reliable information has never been greater. Catalogs have always been a great source of product information. When people need to buy a product they refer to catalogs to guide them in finding the right product at the right price. But increasing sales does not necessitate creating the perfect catalog. A relatively small improveme…

“C” is for “Creative Catalogs”

A lot has changed in the market over the years – a tough economy, rising prices of goods and customer’s need for high quality products have imposed new demands on businesses. Evidently, the need for helpful, reliable information has never been greater. Catalogs have always been a great source of product information. When people need to buy a product they refer to catalogs to guide them in finding the right product at the right price. But increasing sales does not necessitate creating the perfect catalog. A relatively small improveme…

Great customer service, friendly, easy to work with. The quality of the work is excellent. I recommend EBA Printing all the time.

Moshe R., Mequon, WI

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