Tips For Creating Effective Rack Cards

With the incredible variety of print marketing options available, it can be difficult to choose which ones will work best for your company. Though each is used for different purposes, rack cards are often an effective, affordable choice to introduce yourself to potential customers. Like business cards, rack cards often act as a first impression for your company. Use special care when designing them. Here are a few tips from our printing experts to consider.

Images And Branding Are Key

Simply put, most people respond best to visual c…

Print Newsletters In Today’s Landscape

Many digitally-focused marketing and social media gurus have been saying for years that printed newsletters (and printed marketing materials in general) are a thing of the past. The way we see it, that could not be further from the truth – and our clients would agree. It is actually quite unfortunate to think a company would completely ignore a marketing strategy, especially if they have never tried it.

As with many other printed pieces, the physical newsletter has in fact become less popular over the years. What does that mean …

Why Are Business Envelopes Important?

As professionals in the printing and marketing industry, we understand how important it is for companies to maintain a certain image. An important part of how you portray yourself is the materials you use to communicate with customers. To put it simply, attention to detail is crucial and can make all the difference.

Business stationery is not the supplies you use (like pens, staples, paperclips) but rather the printed communication materials you use to reach out to customers or business partners. This includes everything from let…

Helpful Hints to Create Mouthwatering Menus

A great menu design can truly enhance a restaurant’s dining experience. After all, helping your customers make delicious choices they will be satisfied with is the sole purpose of your menu. The key is to think of your menu as being more than just a list of your available dishes. It is truly a marketing tool you can use to showcase your brand and drive profits.

Our experts love helping restaurants across the country give their menus a fresh, new look. Here are a few tips to consider when designing your next set of menus!

Think Logically

Wh…

Benefits of Direct Mail Marketing

Sharing promotional information via mail is something businesses have been doing for many years – and for good reason! Direct mail is a targeted, cost-effective way to get your message across. EBA Printing has been helping businesses since 1959 and our experts know what it takes to create a successful campaign. Here are a few reasons direct mail is worth the investment.

Measurable

Measuring the success of your campaign can be quite simple. By adding a unique key or code to your piece, you can keep track of the number of people who …

Tips for Better Print Design

When it comes to printing projects, it is easy to get stuck in a routine. We like to encourage clients who have been working with us for a while to try new things every so often, just to mix it up. As we prepare for a new year, it is a great time to do exactly that. Our team of graphic design and printing experts at EBA Printing have a few tips to share that can help give your printed items a fresh new look.

Modern Typography

It is amazing how great of an impact typography can make on printed pieces. Outdated or overused fonts do not have much of a “wow…

Why Use A Professional Calendar Printing Company?

It is no secret a professional printer has a great deal to offer, especially when it comes to calendars. The experts at EBA Printing want to help you understand the benefits of working with an experienced company for your calendar printing projects. Here’s a quick overview.

We have all seen those free templates you can download online and print at home. While those can be useful for someone who needs a quick-fix for personal use – just something to toss in their purse – they don’t do much to help you market your business.…

The Keys To Excellent Branding

When starting a new company (or looking to re-brand an existing one) there are a number of things to take into account. At EBA Printing, our knowledgeable staff works to help clients across the United States develop materials for their company. Though technology has improved for in-office printing, working with a professional printer is essential and a worthy investment. These items are just a few to consider when working on branding.

Logo and Stationery

From a visual standpoint, your logo is the most important piece of collateral…

Why Print Marketing Is Worth The Investment

Marketing has become such a broad industry. Many companies struggle with where to allocate their budget. As experts in print marketing, we see the true value printed projects bring to companies of all sizes, as well as the return on their investment.

Especially for small businesses, it is easy to overlook paid advertising strategies in favor of free options like social media. While these are great tools, they are only so effective on their own. To truly capture their full potential, they should be used alongside other tools.

With all …

Get The Most From Your Holiday Marketing

If there is one thing we find ourselves saying quite often it’s this: time flies! It is hard to believe we have officially entered “holiday season.” What does that mean for businesses? It is time to start getting things finalized for direct mail campaigns. The experts at EBA Printing have a few tips for you to help get your direct mail printing project through the press and off to customers just in time.

Embrace The Theme Of The Season

The holidays are a fun-filled, joyful time – make your printed marketing materials reflect …

Great customer service, friendly, easy to work with. The quality of the work is excellent. I recommend EBA Printing all the time.

Moshe R., Mequon, WI

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