How to Create an Effective Brochure

It’s not often you hear marketing teams talking about brochures. For many, they’re an afterthought. They may not have the “wow” factor of some other elements, but a well designed brochure can have great benefits for your company. The experts at EBA Printing have been helping create stunning printed marketing pieces since 1959 and have a few tips to share with you. Read on for more.

Know Your Customers

Just as with any marketing strategy, it’s important to know a bit about who you’re targeting. By doing so, you can better cater to their ne…

Print Marketing Ideas For Small Businesses

The beauty of printed marketing materials is simple. They offer a tangible representation of your brand. Best of all, printing is more affordable than ever before. If you are a small business owner looking for some new marketing ideas, we can help with that! The experts at EBA Printing have been helping businesses produce high quality yet affordable printing pieces since 1959. Consider these items for your own company!

Posters and Banners

Need a way to showcase sales or promotions in your store? An oversized print mounted on foam cor…

Tips For Creating Great Business Cards

For many people, your business card acts as a first impression. A chance to grab their attention and impress or, in some cases, miss the mark. Our team of printing and design experts at EBA Printing want to help you create stunning, high quality business cards you can be proud of. Here are a few tips you can consider when working on a design.

Try It On For Size

The first thing to determine is the size of card you will be printing. The standard dimensions for business cards are 3.5 x 2 inches. The standard size fits nicely into a wallet or card hold…

How Print and Digital Marketing Work Together

If you’re reading this, you likely understand the role of digital marketing. The internet provides easy access to helpful information right at your fingertips. Social media allows you to stay connected with friends, family, and your favorite brands. Email continues to be one of the most effective marketing tools available.

While digital marketing is great, it can be made even more effective when used in conjunction with traditional print marketing. By using a variety of printed materials to capture the attention of customers, y…

Why Print Advertising Works

Some people may think the internet is the only place you can advertise today. That couldn’t be further from the truth. Print advertising has been around for many years, and there’s a reason it’s stuck around – it’s effective. The experts at EBA Printing want to help customers understand the benefits of printed materials. Take a look at these helpful points and get in touch with us today to learn more.

Some People Aren’t Online

Believe it or not, there are some people who never go on the internet. Yes – it’s true! Though techno…

Setting Up Files For Print

As a family owned and operated printing company that has been around since 1959, we have seen our fair share of great and, well, not so great print project files. One of the most common reasons a project takes longer than projected is due to improper setup or errors in the files. We want to help you avoid these hold-ups, so we have provided a couple quick tips to help you set up your files more efficiently.

CMYK vs RGB

When creating a design file, there are two color options: CMYK (four color) and RGB (three color). Many colors created in one typ…

How The Print Industry Has Become More “Green”

As a printing company, we’re often asked the question, “How is it possible to be environmentally friendly but use print advertising?” Many people likely assume all print marketing is harmful for the environment and that just simply isn’t the truth. The printing industry as a whole has made incredible strides over the past several years to improve efficiency and reduce environmental impact for printed materials. Here’s a glimpse into those changes.

Reduced Consumption

You’ve probably seen the phrase “made from recycled materia…

What Is Multi-Channel Marketing?

Today’s consumers are all about options. Take the grocery store for example – for any given type of item, the shelves are filled with dozens of choices from brands to flavors to organic and more. With that said, when it comes to marketing your product, it’s a good idea to give your customers options. That’s exactly what multi-channel marketing is all about.

A simple description of multi-channel marketing is the use of a variety of tools – email, mail catalogs, website, retail stores, mobile, social media – to commu…

3 Marketing Trends Worth Your Time

Ever feel like each time you turn your head, there’s a new “must-have” marketing tactic available? We know how that is. Keeping up with marketing trends can be a job in and of itself, but not every trend is worth your time. Our print marketing experts are here to offer a bit of guidance and clue you in on a few strategies we feel are worth a shot. Keep reading to learn more!

Content Marketing

Content has been all the rage in 2016. As we come to the true intersection of digital and print, where the two can work in harmony to create a spectacular cons…

What’s Popular in Print for 2016

Our last article, “Is Printing Dead? No! Here’s Why.” explained why direct mail and other traditional marketing tactics are still going strong. With all of that said, we think it’s time to take a look at some of the industry’s trends for 2016. Print, as a whole, is booming and we’re thrilled to see the excitement towards new opportunities. Here are a few of the most popular print project types throughout the United States.

Powerful Packaging (and Labeling)

With so many products available on the market today, it can be difficult for comp…

Great customer service, friendly, easy to work with. The quality of the work is excellent. I recommend EBA Printing all the time.

Moshe R., Mequon, WI

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