Is Printing Dead? No! Here’s Why.

It seems everywhere we turn there’s someone proclaiming “digital is taking over” in the world of marketing. The truth is, that couldn’t be further from the truth. While there’s no arguing digital has absolutely grown over the past 10 years, print pieces are still an essential element in the marketing mix. Here’s why.

Igniting The Senses

One of the greatest benefits to printed materials is simple: they are tangible. Even something as small as a business card can be held in your hand and saved in a way a digital version never …

Why Should You Use Direct Mail Marketing?

In a digital-focused world, we often get asked the question “why should we use direct mail instead of email?” There’s no question technology has completely changed the marketing industry as a whole, but it has (in a sense) helped to boost the effectiveness of traditional print marketing materials. Here are a few reasons direct mail marketing is a great thing to consider for your business.

Greater Trust

An increasing concern for consumers today is privacy and identity protection. With the unbelievable number of websites out …

What Are Intelligent Mail Services?

You’ve probably seen them before – those interesting strips of bars printed on envelopes, postcards, and more. Most people likely assume they’re used to help with tracking mail, and they’d be right. In this article, we’re giving you a bit more information about these unique aspects of direct mail in an effort to help you better understand how they can benefit your business.

What exactly are they?

The Intelligent Mail Barcode, also known as an IM barcode, is a 65-bar identification code used on mail pieces in the United …

Postage Rates Have Now Decreased!

No, you’re not seeing things – you read that correctly! As of April 10, 2016, the USPS has decreased their rates. This marks the second time in 2016 they will have changed prices. Of course, we want to be sure you are all aware of these changes!

Here’s a quick overview of the changes you’ll see.

FIRST CLASS MAIL LETTERS (1 ounce)

These rates have decreased from $0.49 to $0.47 (a change of $0.02). Additional ounces have decreased from $0.22 to $0.21 (a change of $0.01). Additionally, the discounted “Metered Mail” group fo…

2016 Calendars – Custom Calendar Services

We provide custom calendar printing for bulk orders and wholesale. Our printing company offers a variety of customized options based on your needs.

The picture shown is for a recent 2016 calendar print project we did for a client located in Montana. They required a 12”x12” (open 12”x24”) full color wall calendar that was printed on 100# gloss cover (outside cover) and 80# gloss text (inside pages). The cover has a protective coating of aqueous. The bindery included saddle stitch, single hole drill and individually shrink w…

Short Run Magazine Printing – Digital & Offset Printers

Finding a low cost printing company to publish and mail your short run magazine can be a difficult task. Since 1959, EBA has specialized in short run printing and mailing services from 100 to 10,000 custom printed magazines. We offer digital print services for quantities less than 500 and offset presses for larger quantities. We work with schools, colleges, antique collectors, hobby groups, real estate companies, travel companies and much more.

The only difference between us and a publishing company is we do not write content for y…

Planning a High School Sports Calendar Print Fundraiser

A custom calendar for your school’s sports team is great fundraiser idea. Raising funds for your basketball, baseball, football, lacrosse, soccer or tennis team is simple with a little pre-planning.

Selling calendars to families and businesses in your community will be well received because everyone likes to support a high school sports team. The key is getting everyone involved in the fundraising project. Here are the steps to having a financially rewarding fundraiser.

Step 1 – Whether you have done a wall calendar pri…

The Best Short Run Printers for Fast Printing

Typically in today’s business environment, short run printing jobs are printed on digital presses. Most people who are looking for a short run printer also need the print job done quickly.

Quick Print Services

We have three high end Xerox presses in our Milwaukee, Wisconsin plant. We can print either black or full color short run brochures, postcards, catalogs, booklets, flyers and various other marketing and sales materials extremely fast. For businesses in metro Milwaukee, Racine, Kenosha, Madison WI, Chicago, Minneapoli…

How to Buy a Demographic List for a Direct Mail Campaign

You have made the decision to expand your marketing by doing a direct mail campaign and you now need a mailing list, but you are unsure what you need and where to buy a mailing list.

First you need to determine the target zip code(s) that you want to hit. If you are doing a residential/consumer (known as b2c) mailing you will need to determine demographic requirements for the mailing. Here is the list of the most popular consumer demographics:

Type of Residence (Single Family House, Condo or Apartment) Household Income Property Value Hou…

Postcard Printer for Mailers – Best Nationwide Mailing Services

When doing a mailer you want to select a postcard printer that handles both the printing and mailing services in-house. Since 1959, EBA has been providing full color postcards and complete direct mail services to businesses and non-profit organizations across America.

We are a custom offset and digital postcard printer offering gloss, matte and uncoated cover stock including: 100# gloss cover (9PT or better), 12PT C2S, 12PT C1S, 14PT C2S, 100# (12.9PT) Finch (uncoated), and 100# (11PT) matte cover. We can print your cards either …

Great customer service, friendly, easy to work with. The quality of the work is excellent. I recommend EBA Printing all the time.

Moshe R., Mequon, WI

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