Signs You Need to Update Your Marketing Plan

Maybe you don’t think about your marketing plan very much. Perhaps business is great, and you have a core set of customers that patronize your business every week, and you don’t think much about marketing at all. Or maybe you’ve just assumed that the decline in business that you’ve been dealing with was a result of the economic downturn. Whatever your situation, there are some key signs that maybe it’s time you consider a new marketing strategy.

Media Choices: If TV and Newspaper are your ways to promote your business, perhaps it’s time to add another facet to the marketing strategy. Though both can still be effective, they no longer get quite the following that they once did, and as a result, there is a whole missing demographic when these are the only choices. If you love the beauty of print ads, from Boston to Phoenix printing company work is still cost-effective and turns out great results.

Demographics: Take a look at who is buying your goods and services. Unless your product is targeted toward only one age group, then you should have a diverse group of clients. Watch for missing categories, and then work with an expert to help fill in the gaps. For example, if you’re looking to attract the youth of Phoenix printing vibrant, hip posters can catch their eye and draw them in. For seniors and budget-conscious moms, direct mailings full of coupons are a great incentive.

Longevity: How many times do your customers come out? If you know that you have a quality product, but you’re not getting the return customers that you should expect, then it may be time to re-work your marketing materials. Are you promising something that you don’t deliver? Are you providing a high-end product but targeting the discount hunters? Companies like EBA printing are great at taking a look at what your marketing items say to potential customers, and ensuring that the right message meets the right clients.

Originality: When was the last time that you had a creative marketing idea? If it’s been awhile, maybe it’s time to talk to someone who knows all about innovation in marketing. EBA Printing knows what has worked since 1959, and is tried and true, as well as the new, most original ways to spread the word for your business in a way that will catch the eye of many new potential clients.

Written by Glenn Cummins

Great customer service, friendly, easy to work with. The quality of the work is excellent. I recommend EBA Printing all the time.

Moshe R., Mequon, WI

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