The Plus Side of Print

By now you’ve probably heard the saying, “Print Isn’t Dead”, followed by a long list of
reasons why. Although technology still may hold preference in most consumers’ minds,
print has its plus side. After all, what else could combat an internet savvy world than
good old fashion print? Maybe you’ve heard mention of these points before, but here
are some plus sides to using print for campaigns and advertising:

Print Has More Credibility
When writing a paper for school, teachers usually insisted on finding resources from
books rather than articles on the internet. Ever since the internet came about, people
have always trusted printed words over what’s on a screen. Because of this, there is still
more trust and respect for printed materials.

Print Gets All the Attention
This makes sense if you think about it. In today’s world, most people are digital
multitaskers. They’re reading emails, while texting their friends, while checking their
Instagram status. In other words, their attention is divided. You don’t get those same
results with print though. It has been found that customers respond better to print ads
and even millennials pay more attention to them.

Print Establishes Brand Recognition
Print can offer so many things the web cannot. Since print is a tangible thing, adding
texture, layers, or dimension to a printed piece can help it resonate with customers.
Colors tend to be more vibrant and more memorable, not to mention the fact that a
printed piece can be hung on the fridge or left on a table for later reference. On a
webpage, things like branding are here and gone. The internet is a fast – paced
world…print slows it down.

Print Stands Out
There are digital ads everywhere on just about any site you visit. Most people ignore
these ads because they get in the way of the main content. In the new millennium, print
ads aren’t as frequently seen which makes them more likely to stand out among the bills
and birthday cards in the mail.

There are many ways that print is able to stand out nowadays. It is still relevant and can
be a very rewarding tool to use. So, the next time you want to reach customers, take
print into consideration.

Great customer service, friendly, easy to work with. The quality of the work is excellent. I recommend EBA Printing all the time.

Moshe R., Mequon, WI

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