Tips For Creating Effective Rack Cards

effective rack card design for companiesWith the incredible variety of print marketing options available, it can be difficult to choose which ones will work best for your company. Though each is used for different purposes, rack cards are often an effective, affordable choice to introduce yourself to potential customers. Like business cards, rack cards often act as a first impression for your company. Use special care when designing them. Here are a few tips from our printing experts to consider.

Images And Branding Are Key

Simply put, most people respond best to visual content. High-quality color photos are the best way to catch the reader’s attention and keep it. When designing your rack card, it is important to include your company’s logo, a title or subject and a colorful image near the top section. If you can, try to use original photos instead of stock photography to make a more custom piece.

Stick To The Basics

The point of a rack card is to help someone get an idea of the big picture. Too much information will confuse the reader, and you only have a limited amount of space to get your message across. Before you start writing, think about the type of person who would be looking at your card and develop the content towards their assumed goal. Try creating a few different versions and have your staff look them over to vote on the one they think will work best.

Consider Other Uses

Though you may want to create a new rack card design for a specific purpose, consider other applications where they may be useful. Distribute at a trade show or networking event or see if neighborhood businesses may be willing to help promote. Rack cards are a great size and are easy to grab and go. If you plan to use them for other applications, be sure the content isn’t too specific.

As always, proofreading is critical. If you are considering a new rack card design for your business, get in touch with our team of experts today to request a custom quote. We are happy help you find the best solution within your budget!

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Moshe R., Mequon, WI

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